When you think of Photoshop these days, you might well envision fashion models being airbrushed within an inch of their lives. But there's so much more to the image-editing software, as Adobe reminds us with a colorful, energetic spot celebrating Photoshop's 25th birthday.
The 60-second spot, created by Goodby, Silverstein & Partners, will air Sunday on the Oscars in select markets. It steers clear of the fashion business entirely, focusing instead on two other industries that use Photoshop heavily—design and illustration, and film itself.
The latter makes perfect sense for a spot breaking on the Academy Awards. And the former serves up plenty of beautiful, hypnotic images that keep the spot hurtling along, helped by Aerosmith's 1973 power ballad "Dream On."
Aside from the movie images, most of the art in the spot was sourced from Behance, the Adobe-owned creative community. (There's a Behance collection here that links out to the artist pages of many of the featured works.) The images were chosen for their cutting-edge artistry, and also, in certain cases, for matching up with some of the "Dream On" lyrics.
Fuente: www.adweek.com
